Stuff that matters

Bounty hunters will be all at sea this Christmas after it was announced the bite-size coconut treat will be axed from some Celebrations tubs.

To many this will come as a welcome relief, with around 40 per cent of us nothing short of appalled by them, according to manufacturer Mars Wrigley.

And the haters will be delighted to bag a limited run of ‘No Bounty’ tubs off Tesco shelves in the run-up to Christmas.

This drastic move is a result of the brand allowing shoppers to return unwelcome Bounty’s last year. Which they duly did.

But where does this leave the Bounty Lovers? Has the world gone coconuts?

Many enjoy this taste of paradise, which is why the food maker is yet to decide whether to banish it for good.

Mars Wrigley said its survey, which quizzed 2,000 people aged between 18 and 65, suggested that 18 per cent would feel ‘irritated’ to discover only Bounty bars left languishing in a tub, while a sizeable 58 per cent believed it would lead to a family argument. That’s right – a family argument!

Its polling also suggested the sweet is rather popular with older consumers, with 38 per cent of over-55s proudly proclaiming it as their favourite.

So there is still some love for the much-maligned treat – but is it enough to save it?